With the growth of modern fast-fashion jewelry industry, traditional jewelry design has been difficult to meet our personalized demands to convey emotions, many brands began to step into a niche market. However, there is a group of consumers who persistently seek for higher quality, more simple yet unique design, push us to keep abreast of higher standard. So we often ask them:“Tell me, what is it that you want? Most of the answers are:“I want a piece of jewelry which can prove my unique love for her, but with an affordable price”. We started to be aware of that jewelry should not be just a delicate craft displayed in a well-decorated cubical box. We hope everyone will find a piece of jewelry as a token of love from Gold Poem.